Good For Humanity. Good By Nature.

Ougloria was founded on high ground – both ethically and geographically. Born on an Australian mountaintop and made with the makers in mind, our origins reside within a meeting of passion and purpose, and a guy named James who conceived of a plan to give jobs to young women who desperately needed them after he learnt about the scourge of human trafficking.

Fast forward a few years and James is sitting in a cafe in Cambodia with some bolts of denim, scissors and cardboard cutouts figuring out how to piece together a top‑notch pair of jeans. All the while people were telling him he was mad because fashion is a terrible industry to be in. As it turns out, those people were right. Fashion is a terrible industry to be in – it’s mostly wasteful, hazardous to human health, fuelling environmental degradation, collectively emitting more CO2 than most countries, and perpetuating human exploitation. So James and his merry band of Ougloria sought out more sustainable raw materials and Ougloria established its very own wash house to undergird its mission without polluting the Earth.

An enduring penchant for good jeans and a complementary apparel that you see here today, also saw Ougloria become the first Australian, and second denim brand globally, to become B Corp certified. As a result of more enlightened customers (like you!), we have been able to realise our mission of giving work to victims of human trafficking. This has placed Ougloria at the forefront of global citizenship in the fashion industry. Each pair of Ougloria spares the earth and elevates the women who artfully craft each garment, all while making you look (and feel) pretty darn good.